Global Bluestream™ and US Affinity Leader
Anita is responsible for driving the Affinity and Sponsored Programs businesses for Marsh in the US and accelerating the global growth and development of Bluestream, the cloud-based digital broker platform for the affinity market.
This augmented role enables Anita to meet the growing demand for affinity products and services by combining responsibility for sponsored programs in the US and Bluestream under one leader. In this capacity, Anita oversees the delivery of Bluestream technology to all Affinity clients, allowing them to benefit from digital distribution efficiencies and improved risk management overall.
Anita has more than 15 years of industry experience and is widely recognized as a leader in insurance technology, digital distribution, and product strategy. She joined Marsh in 2019 from CoverHound where she most recently served as chief strategy officer and as co-founder of CyberPolicy.com. Prior to that, she held various senior roles at Deloitte Consulting, where she developed a focus on digital distribution in the insurance industry.
Client Development & Relationship Leader
Tonya Williamson is the Client Development & Relationship Leader of US Affinity and is in charge of account management. She has more than 20 years of experience in developing and implementing tailored insurance programs for small business owners, independent contractors, and franchisees. Key aspects of the program management process include: negotiating product and plan design, determining implementation processes and strategies, and working to craft marketing and promotional campaigns to communicate program value and generate participation among the target audience.