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Product Liability Insurance for Amazon Sellers

Amazon and Marsh have collaborated to support Amazon's digital insurance network, Amazon Insurance Accelerator, making it easy for small businesses to purchase affordable and compliant product liability coverage.

With one easy-to-complete application, receive an Amazon seller insurance quote from up to three different carriers in five minutes or less. Easily compare quotes and select the right policy for your e-commerce business.

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Why Marsh?

Marsh is the world's leading insurance expert. With approximately 45,000 colleagues operating in more than 130 countries, Marsh serves commercial and individual clients with data-driven risk solutions and advisory services. Marsh is a business of Marsh McLennan, the world's leading professional services firm in the areas of risk, strategy and people.

What insurance does Amazon require sellers to purchase?

Amazon requires all third-party sellers to obtain product liability insurance after reaching $10,000 in sales in one month via Amazon’s US marketplace. Not only is this insurance a standard requirement, but it is also an important safety net for every Amazon seller, regardless of monthly sales.

Product liability insurance protects your business by helping to cover the cost of claims and legal fees if a customer states a product you sold on Amazon’s website is defective and caused bodily harm or property damage to someone else’s belongings. Knowing that you are adequately insured and that your small business is well-poised to handle unexpected legal fees and expenses is essential.

Why choose coverage through the Amazon Insurance Accelerator program?

To help sellers more quickly and affordably secure product liability insurance, Marsh and Amazon curated a panel of leading insurers of small commercial businesses and secured digital insurance distribution providers to help create the Amazon Insurance Accelerator. Here are a few advantages of obtaining coverage through this network.

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Competitively priced quotes*

Get quotes from up to three insurance companies and easily compare premiums to select the optimal coverage for your e-commerce business.

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One streamlined application

Purchase coverage in as little as five minutes with a streamlined digital insurance application and question set for Amazon sellers.

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Amazon-compliant coverage

Amazon-compliant product liability insurance tailored to the unique risks faced by third-party sellers with a simplified certificate of insurance verification process.

What does product liability insurance cover?*

Did you know that common, everyday household items can result in claims? That's why it's important for small businesses selling products on Amazon's marketplace to be adequately insured. Product liability insurance could help with the following expenses: 

Property Damage: If a product you sell causes property damage, such as to a home or vehicle, product liability insurance could help pay to repair or replace the damaged property.

Medical Expenses: If a product you sell causes harm or illness to an individual, product liability insurance could help cover the cost of medical expenses incurred, including treatments, hospital stays, rehabilitation, and other related healthcare expenses.

Legal Fees: Product liability insurance could help cover costs associated with legal defense related to an injury or property damage claim, including attorney fees, court expenses, and potential settlement or judgment amounts from a lawsuit initiated by a customer.

How to apply for coverage


Visit the Amazon Insurance Accelerator page in Seller Central and click on the Marsh tile.


Fill out a simple digital application using information about your business.


Review quotes from leading insurance carriers.


Select your preferred policy and purchase coverage. It is quick and easy!

Are you and your business protected?

Receive quotes from up to three different insurance carriers and purchase Amazon-compliant product liability insurance coverage in about five minutes.

*Policy coverage and terms may vary.